Contacts & broadcast lists
Contacts are the people you reach; broadcast lists are how you group them. Together they are the audience layer behind campaigns, sequences, and forms — with consent and suppression handled for you.
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- 4 min
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- 4
- Limits
- Contacts 100 · 10k · ∞
Contacts
A contact is an email address plus a name and tags. Each contact carries its consent state: when it was confirmed, whether it has unsubscribed, and a per-contact unsubscribe token. Limits scale by plan — 100 on Free, 10,000 on Pro, unlimited on Business.
Broadcast lists
A broadcast list is a named group of contacts. Campaigns and sequences target lists, not raw addresses, and recipients are deduplicated at send — a contact on two targeted lists still gets exactly one copy. A form can feed new submitters straight into a list.
Consent & double opt-in
Public sign-ups create a pending contact and trigger a confirmation email. The contact is only mailable once it confirms. This double opt-in keeps your lists clean and your domain reputation intact.
Suppression & unsubscribe
Every marketing email carries an RFC 8058 one-click List-Unsubscribe header. Unsubscribes, bounces, and complaints add the address to a workspace suppression list, and every send checks it first — confirmed, not unsubscribed, not suppressed. Compliance is enforced at send time, not left to you.